Conference Branding + Engagement

Seattle Interactive Conference is a major annual gathering at the intersection of tech, design, and culture. For the 2024 event, Graphiti created a bold, kinetic visual identity and experience system that reflected the future-forward spirit of the conference. In addition to a modular design language used across signage, stage graphics, and digital touchpoints, we developed a set of augmented reality filters to surprise and engage attendees in real time. The flexible brand system blended motion, bold type, and interactive content to bring energy to every corner of the experience—cementing SIC’s reputation as a vibrant hub for creative thinkers and digital leaders.