Brand Refresh + Visual System

The San Juan Preservation Trust has protected over 19,000 acres across the islands—but with a growing community and a renewed focus on public engagement, its brand needed to do more. The Trust’s evolving mission—to conserve the land, care for it, and connect people to it and each other—called for an identity that could inspire action and reflect its expanded reach. Graphiti created a new logo system centered on a custom illustrated crest featuring island flora and fauna, paired with a color palette drawn from the living landscape. We extended the system with a library of silhouetted wildlife to serve as flexible, nature-rich backdrops across brand materials. The result is a grounded yet dynamic identity—one that reflects both the place and the purpose behind the work.