Brand Identity

Radius is a new physical and sports rehabilitation company built around movement, recovery, and care. Graphiti partnered with the founding team to create a flexible, modern brand system that could scale across clinics, communications, and environments. The identity balances approachability with clinical credibility—pairing clean typography and vibrant color with a dynamic visual language inspired by motion and progress. Designed to work across both digital and physical touchpoints, the system reinforces Radius’s promise: personalized recovery that keeps people moving forward.