Brand Identity + Packaging

Olo Foods brings bold, worldly flavor to everyday meals—starting with a line of Harissa and Chipotle pastes inspired by vibrant culinary traditions from around the globe. Graphiti partnered with the team to develop a packaging system that balances global authenticity with a fun, modern sensibility. At its core is a flexible illustration style and bright, distinctive color palette that unifies the brand while giving each SKU a unique presence. As the product line expanded to include chickpea pasta and, more recently, simmering sauces, we evolved the design system to fit each category while maintaining a consistent brand feel. The result is a cohesive, scalable brand that turns heads and sparks curiosity in every aisle.