Anniversary Sale Engagement

Nordstrom’s Anniversary Sale is one of the most anticipated events in fashion retail—anchored by its signature yellow color and iconic smiley motif. To build on that momentum, Nordstrom tapped Graphiti to create a digital layer that would surprise and delight shoppers beyond the store. We designed a series of AR face filters and in-store effects that extended the campaign’s playful energy into social and mobile spaces. The experience brought Nordstrom’s collateral to life in a fresh, interactive way—driving 1.9 million filter opens and 2.5 million total impressions. The result: a joyful brand extension that blended physical and digital retail with ease.