Risk Monitor Campaign

To deepen engagement with senior decision-makers across the insurance industry, Munich Re developed a first-of-its-kind Risk Monitor report—an annual publication designed to track shifting perceptions and emerging risks across property, casualty, life, and specialty lines. Graphiti partnered with the team to shape the messaging strategy, design the report, and build a flexible visual system that blends executive polish with data clarity. We created the naming, layout structure, infographic style, and a full suite of promotional assets—all designed to scale efficiently for future reports. The result is not only a high-impact inaugural edition, but a repeatable platform for Munich Re to lead risk conversations year after year.