Global Life Health Campaign

As the world’s largest reinsurer, Munich Re plays a critical role in helping life insurers expand access to coverage. But the story of how they do that—through leading medical research, in-house expertise, and advanced data science—wasn’t always clear to their audience. Graphiti partnered with Munich Re to bring that story to life. We interviewed their team of medical experts, data scientists, and underwriters to understand how cutting-edge insights translate into smarter policies and broader insurability. Those conversations informed a messaging architecture and creative campaign that framed their work as “evidence for good.” Visually, we paired structured typography with organic textures to reflect the synergy between life and data, science and empathy. The result was an omni-channel campaign system that positioned Munich Re as a trusted, forward-thinking partner at the intersection of medical research and life insurance innovation.