Munich Re

Conference Experience

At one of their first in-person corporate conferences, our client asked their top executives to come together and reflect on progress towards their 2025 goals. To create an inspiring, unifying theme we leveraged the concept of a Basecamp, where final plans are solidified in preparation to summiting to the final goal (Ambition 2025). The concept, conference name, and resulting visual brand were then integrated throughout all participant touch points – stage design, environmental design, presentation design, and programming experiences.

Content Marketing, Retail & Environmental