Global Leadership Conference Experience

To support its Ambition 2025 goals, Munich Re hosted a global executive conference designed to reflect on performance, align priorities, and accelerate progress. Graphiti developed the event’s central identity and experience under the theme Ascent—a visual and verbal platform that framed the journey ahead while reinforcing the company’s strategic focus. From stage design and signage to presentations and event collateral, every touchpoint was crafted to unify messaging and elevate the executive experience. As a complement to the main programming, we also introduced Basecamp—a breakout activation where North American entities could showcase their brands and innovations directly to global leadership in an approachable, tented display environment. Together, the Ascent and Basecamp experiences brought clarity, cohesion, and momentum to a pivotal leadership moment.