Strategic Website Unification

When Life360 set out to merge its site with Tile.com, Graphiti led the strategy to unify two distinct user journeys into one seamless experience. We partnered across teams to align on vision, map content priorities, and design a structure that supports both app subscriptions and product sales. To ensure the new architecture resonated with real users, we conducted qualitative testing and validated key navigational choices. We also collaborated with the brand team to explore how core pages could reflect a more cohesive voice and visual system—infusing motion to capture attention and encourage clicks. The result is a flexible digital framework designed for clarity, connection, and long-term growth.