Packaging

Keyport Foods launched Wild Choice to offer consumers responsibly sourced, ready-to-cook seafood—but they needed packaging that wouldn’t disappear in the frozen section. Graphiti created a bold packaging system designed to stop shoppers mid-aisle. We developed a visual language built around high-impact color blocking, clean typography, and flavor-forward photography—striking a balance between premium quality and everyday accessibility. The result is a packaging system that brings clarity, appetite appeal, and shelf presence to a highly competitive category.