HSB
Founded in 1866 during the Industrial Revolution, The Hartford Steam Boiler Inspection and Insurance Company (HSB) was established to address the rising risk of mechanical failure. Today, HSB leads in insuring technology and innovation—and needed a logo animation that bridges its industrial roots with its modern technical expertise. Graphiti created a motion sequence that begins with a horizontal baseline and a series of precise, technical points—evoking engineering schematics—that build and resolve into the iconic steam locomotive mark. The result is a dynamic brand moment that reinforces HSB’s heritage while signaling its ongoing evolution in a digital world.