Brand Launch + Website

GrovesJohnWestrup Private Clients is a high-net-worth insurance offering from Munich Re Specialty Group, created to serve affluent individuals across the UK. Graphiti played a key role in translating the brand into a cohesive, real-world presence—crafting the website’s structure, messaging, and design, and extending the brand across launch materials, including video and print. We focused on refining and expressing the identity with clarity and precision—ensuring that every touchpoint projected confidence, professionalism, and premium service. The result is a brand experience tailored to the expectations of private clients, and a successful launch into a competitive, trust-driven market.