Brand Identity + Packaging

Firecorn is a jalapeño-fueled snack brand inspired by the bold culture of fighter pilots. Graphiti partnered with the team to build a brand identity and packaging system that captures that spirit from every angle. We designed a core logo mark along with a series of custom “zaps”—graphics inspired by mission patches—to be applied across flight suits, hats, in-store displays, and more. Packaging features striking imagery of fighter jets, custom flavor photography designed to spark appetite, and a personal story from fighter pilot Greg Anders on the back. Beyond the bag, we developed a marketing website, Amazon store assets, shipping boxes, and tradeshow materials to support brand promotion across physical and digital touchpoints. The result is a cohesive, high-energy brand that stands out in the snack aisle—and far beyond it.