Agent Education Campaign

Chubb is the leading insurance provider for high-net-worth individuals and families, known for exceptional coverage and claims service. But many third-party agents and brokers were focusing too heavily on price when positioning policies. Chubb partnered with Graphiti to develop an omni-channel campaign that reframed the conversation around value. Through whitepapers, conversation guides, digital ads, video content, and a direct mail video player, we equipped agents to speak to the unique needs of high net worth clients—and the real-world benefits of Chubb’s offerings. The campaign continues to help brokers grow their book of business while driving more high-value policies for Chubb.